Recent Posts

5 Steps for Creating Personas

A buyer persona is basically a characterization of your company’s perfect customer. It represents a compilation of many of the features you find across the board within your target demographic. You should have a few different ones. You want to identify a specific buyer type when it comes to men, …

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5 Keys to Telling Stories With Marketing Content

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Content marketing is an effective approach to not only growing an audience, but building the business itself. Of course, it’s very competitive and unforgiving since there is so much great content out there now. If you want to survive and thrive with your content, you need to develop your writing skills. Storytelling is an inescapable component of content marketing, and mastery will help determine your success. These six keys for better story telling will help you write better content and incorporate it correctly into your overall marketing plan.

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Where is Your Company at With Your Content Marketing Operation?

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We all know someone who suffers from Peter Pan Syndrome, even if it’s a celebrity, reality star or musician who refuses to grow up. Becoming self-aware and accepting responsibility for your own success is a coming of age that heralds you into adulthood, kicking and screaming at times. Now take what you know about the Peter Pan Syndrome and apply it to today’s content marketers. You might be surprised to find that there is a connection between the two in terms of how marketing departments evolve over time. Some are simply unable to mature, uneasy about accountability or unwilling to shift away from unsustainable marketing practices. What’s the story with your company?

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