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Jon wuebben

Jon Wuebben is the CEO of Content Launch, which offers the first content marketing software built for small and medium sized businesses (SMB’s) and digital agencies. Content Launch also provides content writing and content strategy services for hundreds of companies and digital agencies. His book, "Content is Currency: Developing Powerful Content for Web & Mobile", helps businesses learn how to plan, create, distribute and manage content. "Content is Currency" has been published in six countries worldwide.

Jon has spoken at Content Marketing World, Online Marketing Summit, South by Southwest (SXSW), Marketing Profs B2B Forum, Search Marketing Expo (SMX), Social Media Marketing World, New Media Expo, Intelligent Content Conference, Content Marketing Retreat, Lavacon, ADMA (Australia), BIA Kelsey Small Business Forum, the Media Relations Summit and for many organizations, including Hubspot, Intuit, the American Marketing Association and Shop.org as well as industry groups in the areas of content marketing, mobile marketing and entrepreneurship. He has been listed as a thought leader in the content marketing space by countless publications since 2008.

Jon has an MBA in International Marketing from Thunderbird, The American Graduate School of International Management. He is also the author of "Content Rich: Writing Your Way to Wealth on the Web". In the political world, he has worked for Senator John McCain, Vice President Dan Quayle and the Republican National Convention. A prolific songwriter, Jon is releasing his first album of pop songs, "The NightBird" in 2016.

Find out more at contentlaunch.com and contentiscurrrency.com

Unconventional Content Marketing Tactics That Will Work Overtime for Your Company, 24/7/365


There is a plethora of information about content marketing tactics out there, much of it good – methods of search engine optimization, social media strategies, and other content marketing tactics have helped many businesses meet their customers on new platforms.

Effective those these methods may be, sometimes it takes some thinking outside the box to reach your audience in the most effective way possible. When used prudently, unconventional content marketing tactics can provide powerful results for your campaign, working overtime to help increase lead generation and conversion.

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The top 30 Content Marketing Thought Leaders Right Now – and Why You Need to Listen to Every Single Word They Say


The world’s top content marketing thought leaders have the expertise and proven leadership to help guide companies of all sizes through their content marketing efforts. Listening to what the foremost content marketing thought leaders say can improve every aspect of your company’s marketing efforts, keeping you up-to-date on the latest trends and methods.

Drawing from Onalytica’s Top 100 Content Marketing Thought Leaders and the speakers for this year’s Content Marketing World Conference & Expo, we’ve identified the top content marketers of 2014: 

  1. Scott Abel. (https://twitter.com/scottabel) Also known as The Content Wrangler, Scott Abel is a “content market strategist and social media choreographer.”
  2. Ardath Albee. (https://twitter.com/ardath421) Ardath Albee is CEO of Marketing Interactions, Inc., author of the Content Interactions blog and of the book eMarketing Strategies for the Complex Sale.
  3. Mike Allton. (https://twitter.com/mike_allton) Allton is Social Media and Internet Marketing Consultant at The Social Media Hat, and is editor of that website’s successful blog campaign.
  4. Tim Ash. (https://twitter.com/tim_ash) Tim Ash is author of the book Landing Page Optimization and CEO of SiteTuners. He is the chairperson of Conversion Conference.
  5. Jay Baer. (https://twitter.com/jaybaer) Jay Baer is President of Convice & Convert and author of the book Youtility: Why Smart Companies are Helping Not Selling, and co-author of The NOW Revolution.
  6. Leigh Blaylock. (https://twitter.com/leighblaylock) Leigh Blaylock is manager of content marketing at Red Hat, which provides open source solutions.
  7. Melissa Breker. (https://twitter.com/melissabreker) Melissa Breker is founding partner at Content Strategy Incorporated, a Vancouver content agency.
  8. Michael Brenner. (https://twitter.com/BrennerMichael) Michael Brenner is the Head of Strategy for NewCred. He has been listed as a Forbes Top 40 Social Media Marketer, a Top Content Marketing Influencer, and Most Mentioned Marketer on Twitter.
  9. Kevin Briody. (https://twitter.com/kevinbriody) Kevin Briody manages client strategy and general business management for key accounts at Pace. He has over 16 years of experience in marketing, strategy, and communications.
  10. Danny Brown. (https://twitter.com/DannyBrown) Danny Brown is Manager of Social Engagement and Insights at Ontario Lottery and Gaming Corporation. He co-authored Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing and authored The Parables of Business.
  11. Jeff Bullas. (https://twitter.com/jeffbullas) Jeff Bullas has been listed as a Forbes Top 40 Social Media Marketer.  He is author of Blogging the Smart Way – How to Create and Market a Killer Blog with Social Media.
  12. Heidi Cohen. (https://twitter.com/heidicohen) Heidi Cohen is Chief Content Officer of the Actionable Marketing Guide. She has marketed for many well-known, major international corporations, such as Citibank and The Economist.
  13. Andy Crestodina. (https://twitter.com/crestodina) Andy Crestodina is co-founder and Strategic Director of Orbit Media, where he writes a bi-weekly marketing newsletter. He is author of Content Chemistry.
  14. Jen Dennis. (https://twitter.com/jendennis2000) Jen Dennis is a content strategist and marketer who has led content projects for a number of Fortune 100 companies. She has been editor at several Conde Nast magazines.
  15. Gurdeep Dhillon. (https://twitter.com/gurdeepd) Gurdeep Dhillon is Global Vice President of Audience Marketing and Content Strategy for SAP’s Customer Engagement Solutions. He is a software industry veteran.
  16. Pam Didner. (https://twitter.com/PamDidner) Pam Didner is a marketing consultant and author of Global Content Marketing. She is an expert in creating global marketing plans that meet local marketing needs.
  17. Bryan Eisenberg. (https://twitter.com/TheGrok) Bryan Eisenberg is co-author of the bestselling books Call to Action, Waiting for Your Cat to Bark? and Always be Testing. He is a professional marketing keynote speaker.
  18. Rob Garner. (https://twitter.com/robgarner) Rob Garner is Chief Strategy Officer at Advice Interactive in Dallas. He is author of Search and Social: The Definitive Guide to Real-Time Content Marketing.
  19. Michael Gottlieb. (https://twitter.com/GottliebMichael) Michael Gottlieb is Senior Director of Audience Marketing at SAP AG and is speaking at this year’s Content Marketing World Conference & Expo.
  20. Ann Handley. (https://twitter.com/MarketingProfs) Ann Handley has been recognized by Forbes as the most influential woman in Social Media. She is Chief Content Officer of Marketing Profs.
  21. Patrick Hayslett. (https://twitter.com/PatrickHayslett) Patrick Hayslett is a top blogger at Content Marketing Institute. He works with LinguaLinx, a global marketing firm. He has over 10 years of B2B and B2C marketing experience.
  22. Ahava Leibtag. (https://twitter.com/ahaval) As Principle of Aha Media Group, LLC, Ahava Leibtag provides content strategy and Web writing solutions to diverse clients, particularly in health care.
  23. Jason Miller. (https://twitter.com/JasonMillerCA) Jason Miller is the Senior Content Marketing Manager at LinkedIn and contributes to a number of top marketing blogs.
  24. Lee Odden. (https://twitter.com/leeodden) Lee Odden is a consultant, author, speaker, and CEO of TopRank Online Marketing.
  25. Chad Pollitt. (https://twitter.com/ChadPollitt) Chad Pollitt is VP of Audience and Co-Founder at Relevance.com. 
  26. Joe Pulizzi. (https://twitter.com/joepulizzi) Joe Pulizzi is a content marketing evangelist and founder of the Content Marketing Institute. He is co-author of Get Content Get Customers and author of Epic Content Marketing.
  27. Robert Rose. (https://twitter.com/Robert_Rose) Robert Rose is Chief Strategist for the Content Marketing Institute. He is the primary author of Managing Content Marketing.
  28. David Spiegel. (https://twitter.com/davidzspiegel) David Spiegel is Vice President of Brand Strategy & Social Publishing at BuzzFeed, where he leads BuzzFeed’s strategic brand partnerships.
  29. Val Swisher. (https://twitter.com/valswisher) Val Swisher is Founder and CEO of Content Rules, Inc., a content services provider. She is also on the Executive Board for Translators without Borders.
  30. Jon Wuebben. (https://twitter.com/jonwuebben) Jon Wuebben is founder and CEO of Content Launch. He is a popular content marketing industry speaker and is the author of “Content is Currency: Developing Powerful Content for Web & Mobile.”

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The Official Undisputed State of Content Marketing in November, 2014


Now that we’re getting towards the end of 2014, it’s time to take a look at the state of content marketing and assess what to expect over the next few months. Certain predictions have fizzled, while other trends have trickled into the industry that have caught even the well-seasoned experts off guard. It’s true that the foundation of great content won’t change, but the way we produce it will continue to evolve. So it makes sense to get the picture of what’s trending now and how to plan for the future.

The biggest challenge continues to be getting your target audience to engage with your content. Even when you create the most interesting, captivating material you can, there may still be problems with getting your prospects to interact with your brand. But practice makes perfect, and constant testing can help you figure out what words. Keep a close eye on your metrics, tweak a few things and stay current on content marketing trends in 2014 to get your target audience on board.

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14 Content Marketing Lessons that You Can Take to the Content Marketing Bank


When you’re ready to get started with content marketing, you need to arm yourself with powerful tools that will get people talking about your brand. There are so many strategies out there, but there’s no need to reinvent the wheel on the basics that have already been covered. Just take a few content marketing lessons from the pros to jumpstart your online campaign. Here are a few…

1. Devote yourself to creating the best possible content. Generic content won’t earn the respect of your prospects and it certainly doesn’t please the search engines. Post material that entertains while it educates if you want to appeal to your target audience.

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The 12 Absolute Best Content Marketing Blogs on the Face of the Earth


As a content marketer, you’re focused on generating leads, networking, sharing and creating buzz; blogging is clearly a valuable tool to get the word out and increase brand visibility. But there’s an colossal number of blogs on the web that center on internet marketing, making it tough to figure out where you should be spending your time. To help you narrow down the list, here are the 12 absolute best content marketing blogs offering valuable information you can use now.

1. Content Marketing Institute

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10 Reasons Why Hubspot’s Inbound Marketing Conference in September Was Simply Amazing


Many industry conventions promise that you’ll leave their inbound marketing event inspired and with a computer bag full of connections that can help boost your brand online. However, the Inbound Marketing Conference hosted by HubSpot truly delivers, with a four day event packed with keynote speakers, exciting panel discussions, breakout sessions, and hands-on workshops. Here are the Top 10 reasons why the 2014 event (was in September) was amazing and why you should consider going next year.

1. For starters, it’s in Boston.  America’s oldest city plays host to the Inbound Marketing Conference, so there’s plenty to do when you’re not attending the fun and informative sessions. Catch a Red Sox game at Fenway Park or see the sites on one of the Boston Ducks tours.

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9 Reasons Why the Content Marketing Institute is the Go To Source for All Things Content Marketing


Whether you’re a newbie at content marketing or an online guru, having a great content marketing association in your back pocket as a resource is crucial. The Content Marketing Institute is one of the top organizations to head to when you need guidance, new ideas or a brush up course. Here are a few reasons why to bookmark CMI and pay them a visit often.

1. The Content Marketing Institute offers a “Getting Started Guide” for those new to content marketing.

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The Art & Science of Using Opinions, Editorials & Rants in Your Content Marketing Program

image_-_opinionYou’ve seen the attention celebrities and public figures draw when the latest scandal breaks out, so it’s not hard to see how controversy can be a strong marketing technique when used properly. By pushing the edge of the envelope on what’s acceptable, you do risk offending some of your readership; however, you also generate buzz about your brand. You show your human side when offering your opinion through a rant or editorial, a factor that can help your readership connect with you on a personal level. It’s a delicate balance, but you can master the art and science of scandal with a few controversial blog post tips.

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The Architecture of the Perfect Press Release (Writing Press Release Content for Your Content Marketing Program)

image_-_press_releaseContrary to what you might think about the media turning away from press releases, they’re actually alive and well. PR is constantly evolving to adjust to shifts in technology, and press releases should be considered a critical component of your online marketing efforts. While they’ve always been short pieces of newsworthy developments, they can be so much more by incorporating SEO principles and social media outlets.

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