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14 Content Marketing Lessons that You Can Take to the Content Marketing Bank


When you’re ready to get started with content marketing, you need to arm yourself with powerful tools that will get people talking about your brand. There are so many strategies out there, but there’s no need to reinvent the wheel on the basics that have already been covered. Just take a few content marketing lessons from the pros to jumpstart your online campaign. Here are a few…

1. Devote yourself to creating the best possible content. Generic content won’t earn the respect of your prospects and it certainly doesn’t please the search engines. Post material that entertains while it educates if you want to appeal to your target audience.

2. Focus on one thing at a time. Internet users across every industry have a short attention span when it comes to online content, so they’ll be distracted by material that takes them off on tangents. Stay on point to maintain their attention.

3. Write stories people want to read. Great storytelling is one of the most important content marketing lessons you can learn if you want to attract readers. Create content with an ending they look forward to throughout the piece.

4. Don’t underestimate the appeal of content curation. You can be a content connoisseur for your readers by finding material that interests them, then organizing it into a useful format. There’s plenty out there, so find it and add your own voice to connect with your audience.

5. Optimize your content for SEO. Search isn’t your primary focus when creating content, but you can reap the benefits of it if you incorporate SEO principles. Figure out which keywords your prospects are focusing on and include these in your content.

6. Develop content your customers want, not what you think they need to know. They’re craving certain information, so give it to them. One of the best content marketing lessons to learn is that they’re going to find it somewhere: Make sure it’s not from your competition.

7. Connect data with your content in innovative ways. Reciting a slew of statistics doesn’t go far when trying to demonstrate a point. Use infographics and charts to capture the impact of numbers and give them meaning to your potential customers.

8. Create shareable infographics. Once you create infographics to pack a punch with your content, make it easy for your prospects to share across social media. This content type has the highest average number of shares compared to others, a fantastic opportunity you don’t want to miss.

9. Use images to convey more. Forget the saying: A picture is actually worth a million words. Images convey much more than text and have more potential to go viral.

10. Share your content across all major social media platforms. You’ve mastered Facebook and Twitter, so now it’s time to go big league with LinkedIn, Pinterest and InstaGram. Trends indicate these platforms are becoming more popular for sharing material, so take the time to learn these and use them.

11. Use serials to generate interest over time. A blog series is a way to maintain the attention of your audience for a longer period of time. They’ll especially look forward to each installment when you create suspense that will have them begging for more.

12. Look to popular authors for content marketing lessons. There are countless content creators and curators that have proven themselves and gained a reputation as thought leaders. Follow their every move and you’ll learn new tips you can put to work for yourself.

13. Answer your prospects’ top questions. They’re obviously looking for answers to certain questions, so give them the answers they want. Not only do you highlight your expertise, but you’ll also cut through the maze of content that doesn’t speak to their needs.

14. Use your target audience to foster new ideas. You can learn a lot from your prospects, so conduct surveys and ask questions to hear what they’re talking about. Use these topics for blogs, on social media and with other content.

Of course, you’ll probably go through some trial and error, but these content marketing lessons should prepare you for what lies ahead. Do these tips help? What advice would you offer?

About Jon wuebben

Jon Wuebben is the CEO of Content Launch, which offers the first content marketing software built for small and medium sized businesses (SMB’s) and digital agencies. Content Launch also provides content writing and content strategy services for hundreds of companies and digital agencies. His book, "Content is Currency: Developing Powerful Content for Web & Mobile", helps businesses learn how to plan, create, distribute and manage content. "Content is Currency" has been published in six countries worldwide.

Jon has spoken at Content Marketing World, Online Marketing Summit, South by Southwest (SXSW), Marketing Profs B2B Forum, Search Marketing Expo (SMX), Social Media Marketing World, New Media Expo, Intelligent Content Conference, Content Marketing Retreat, Lavacon, ADMA (Australia), BIA Kelsey Small Business Forum, the Media Relations Summit and for many organizations, including Hubspot, Intuit, the American Marketing Association and Shop.org as well as industry groups in the areas of content marketing, mobile marketing and entrepreneurship. He has been listed as a thought leader in the content marketing space by countless publications since 2008.

Find out more at contentlaunch.com

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