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3 Tips For Using HubSpot’s Blogging Application

Tip 1: Embedding Video into Your Blog

 

To embed a video like the one above, you’ll need to do the following:

  1. Most video sites like YouTube have an “embed” source code that you can copy and paste. For YouTube, this code is listed just to the right of the video itself, under a person’s username.
  2. Open up the HTML Editor in HubSpot by clicking the “HTML” button in the toolbar. Then, paste in the source code at that point of the article you’d like the video to show up.
  3. Save! This tip will work on the rest of the CMS as well, not just in the blog. Just click on “Add Module”, and add an HTML module. You’ll be able to paste in the source code directly, and the video will exist as a stand alone module on your site.

Tip 2: Automate Your Social Media Publishing

If you use the HubSpot blogging platform, then we’ll be able to automatically publish your content for you.  To set up Social Media Publishing, complete the following steps:

  1. We need to add your social media credentials before we can automate your blog publishing to their feeds. Under the Promote tab, open up HubSpot’s Social Media application.
  2. Click the “Social Media Accounts” button. When prompted, add your credentials for the social media sites you’d like to publish to.
  3. Once your credentials are entered, head back to your blog’s homepage and click on the “Options” link (to the right of the “Create Article” link).Your blog options will appear.
  4. Click on the Social Media Publishing tab. Under Social Media accounts, check off the boxes of the social media feeds you’d like your blog to publish to automatically. Remember to click “Update” at the bottom of the screen.
  5. When publishing content to your networks, you’ll need a line of explanatory text to let people know what they’re seeing. To write this line, write your slug in the “publishing slug” field, directly above the list of your social media acccounts. This is the text that will appear in Facebook and Twitter along with a link to the blog article.  For example, you might write “Check out my new blog post!”

Tip 3: Text Formatting 101

You can edit the fonts of your website by going to Settings > Template Configuration in HubSpot, and then click on “Advanced Configuration”. Throughout this list, you’ll see places where you can change the font of your different headers.

One caveat to this, however: The fonts you can use on a website are dependent on the fonts that are available on a visitor’s machine. If you try to name a font that the user does not have on their computer, it will default back to something standard (usually Arial or Helvetica).

Most machines are preinstalled with dozens of fonts, so the trick is knowing which fonts are likely to be installed on which computers. For a list of the fonts supported on most browsers, view this article on Success.

About Jon wuebben

Jon Wuebben is the CEO of Content Launch, which offers the first content marketing software built for small and medium sized businesses (SMB’s) and digital agencies. Content Launch also provides content writing and content strategy services for hundreds of companies and digital agencies. His book, "Content is Currency: Developing Powerful Content for Web & Mobile", helps businesses learn how to plan, create, distribute and manage content. "Content is Currency" has been published in six countries worldwide.


Jon has spoken at Content Marketing World, Online Marketing Summit, South by Southwest (SXSW), Marketing Profs B2B Forum, Search Marketing Expo (SMX), Social Media Marketing World, New Media Expo, Intelligent Content Conference, Content Marketing Retreat, Lavacon, ADMA (Australia), BIA Kelsey Small Business Forum, the Media Relations Summit and for many organizations, including Hubspot, Intuit, the American Marketing Association and Shop.org as well as industry groups in the areas of content marketing, mobile marketing and entrepreneurship. He has been listed as a thought leader in the content marketing space by countless publications since 2008.


Find out more at contentlaunch.com

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