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Jon wuebben

Jon Wuebben is the CEO of Content Launch, which offers the first content marketing software built for small and medium sized businesses (SMB’s) and digital agencies. Content Launch also provides content writing and content strategy services for hundreds of companies and digital agencies. His book, "Content is Currency: Developing Powerful Content for Web & Mobile", helps businesses learn how to plan, create, distribute and manage content. "Content is Currency" has been published in six countries worldwide.

Jon has spoken at Content Marketing World, Online Marketing Summit, South by Southwest (SXSW), Marketing Profs B2B Forum, Search Marketing Expo (SMX), Social Media Marketing World, New Media Expo, Intelligent Content Conference, Content Marketing Retreat, Lavacon, ADMA (Australia), BIA Kelsey Small Business Forum, the Media Relations Summit and for many organizations, including Hubspot, Intuit, the American Marketing Association and Shop.org as well as industry groups in the areas of content marketing, mobile marketing and entrepreneurship. He has been listed as a thought leader in the content marketing space by countless publications since 2008.

Jon has an MBA in International Marketing from Thunderbird, The American Graduate School of International Management. He is also the author of "Content Rich: Writing Your Way to Wealth on the Web". In the political world, he has worked for Senator John McCain, Vice President Dan Quayle and the Republican National Convention. A prolific songwriter, Jon is releasing his first album of pop songs, "The NightBird" in 2016.

Find out more at contentlaunch.com and contentiscurrrency.com

Five Types of Content/Site Features that You Need Today!

In todays competitive business climate, your prospects and customers expect a lot from your website. Providing a professional look and feel for your business is a great start, but your site also needs to offer value added information which visitors can browse at their leisure. Not simply “brochure ware”, but real, honest to goodness ideas, opinions, engaging infographics and yes, information about your products and services.

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What Exactly Can Professional Business Writing Services Do For You?

When you have to reach clients and prospects in new ways, words are a powerful tool that can help further build a business. Creative writing, and articles for your business sometimes require utilizing a business writing service.

Business writing services have professional writers that know how to construct content that can help you reach potential clients, as well as keep existing clients by supplying them with vital information. If you need more than just blog articles, most writing services provide many other types of content. For example:

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10 Tips to Improve Your Content

Are you struggling to write quality content? Well, there are several ways to write a perfect blog post that can gain more viewers and more action; so you can stake your claim in the online marketing world.

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Marketing Your B2B Content with Guest Blog Posting

Despite what some bloggers might tell you, guest posting is not dead. I’m living proof of that fact. Guest posting (or guest blogging as most people call it) is merely in the midst of an identity crisis, one that has plagued the practice ever since the Google Panda and Penguin updates. It was wise of Google to prevent the spammier blogs from getting top priority on search page results just because they play a clever SEO game, but their update also cast an unflattering light on some bloggers that didn’t deserve it.

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Content Marketing World 2012 – A Review

I just got back from the premiere marketing event of the year: Content Marketing World (CMW) in Columbus, Ohio. As a long time content marketer, author of two books on content marketing and friend of the event organizer, Joe Pulizzi, I had been looking forward to this one for a long time. Although I speak at many online marketing conferences, I didn’t speak at this one (A rare one for me…I missed the deadline). But I did act as a Room Moderator for the social media track, which was great.

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Got Sizzle but No Sales in that Copywriting? How to Get the Best Sales Copywriter for Your Team

If you’re looking to hire a sales copywriter, there many different factors that will determine the quality of writer you eventually bring on as an employee. A full-time copywriter can be a huge boon to any business. They can streamline communications, help close sales, and determine the best way to word important or sensitive documents. That being said, excellent sales copywriters can be hard to come by. Why? Because every business wants one.  So, before you begin your search for a good sales copywriter, make sure to have the right criteria in place. Here are some general tips to help get started:

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Scribit & ContentLaunch Team Up to Offer First Full-Service Content Marketing Solution

Leading content service providers Scribit and ContentLaunch form strategic alliance to integrate and deliver fresh, original content with licensed articles and videos from the best publishers on the web – all on a marketer’s social media properties or web site.

ATLANTA, GA | August 27, 2012 – Scribit, a leading provider of web content curation services, and ContentLaunch, one of the longest running content development and content strategy services, today announced that they have entered into a strategic partnership.  The new partnership encompasses product-service integration and joint sales and marketing.

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