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Jon wuebben

Jon Wuebben is the CEO of Content Launch, which offers the first content marketing software built for small and medium sized businesses (SMB’s) and digital agencies. Content Launch also provides content writing and content strategy services for hundreds of companies and digital agencies. His book, "Content is Currency: Developing Powerful Content for Web & Mobile", helps businesses learn how to plan, create, distribute and manage content. "Content is Currency" has been published in six countries worldwide.

Jon has spoken at Content Marketing World, Online Marketing Summit, South by Southwest (SXSW), Marketing Profs B2B Forum, Search Marketing Expo (SMX), Social Media Marketing World, New Media Expo, Intelligent Content Conference, Content Marketing Retreat, Lavacon, ADMA (Australia), BIA Kelsey Small Business Forum, the Media Relations Summit and for many organizations, including Hubspot, Intuit, the American Marketing Association and Shop.org as well as industry groups in the areas of content marketing, mobile marketing and entrepreneurship. He has been listed as a thought leader in the content marketing space by countless publications since 2008.

Find out more at contentlaunch.com

Got Sizzle but No Sales in that Copywriting? How to Get the Best Sales Copywriter for Your Team

If you’re looking to hire a sales copywriter, there many different factors that will determine the quality of writer you eventually bring on as an employee. A full-time copywriter can be a huge boon to any business. They can streamline communications, help close sales, and determine the best way to word important or sensitive documents. That being said, excellent sales copywriters can be hard to come by. Why? Because every business wants one.  So, before you begin your search for a good sales copywriter, make sure to have the right criteria in place. Here are some general tips to help get started:

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Scribit & ContentLaunch Team Up to Offer First Full-Service Content Marketing Solution

Leading content service providers Scribit and ContentLaunch form strategic alliance to integrate and deliver fresh, original content with licensed articles and videos from the best publishers on the web – all on a marketer’s social media properties or web site.

ATLANTA, GA | August 27, 2012 – Scribit, a leading provider of web content curation services, and ContentLaunch, one of the longest running content development and content strategy services, today announced that they have entered into a strategic partnership.  The new partnership encompasses product-service integration and joint sales and marketing.

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Secrets of the Great Blog Writers: 4 Ways You Can Match Their Success

In the past several years, online business has exploded. More and more people are flocking to the web for information on business topics from entrepreneurship to marketing, and yes, blogging. But, with so many blogs on the web and so much content available to readers, it has become more difficult for content writers to really make a splash in the crowded blogosphere. Creating a truly successful blog means finding ways to get your message across while also putting forth something that is aesthetically appealing and widely accessible.

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5 Things to Look for with Technical Writing Services

Believe it or not, not all content written these days is for promotional or branding purposes. Even though most content writers focus on writing for the web as well as for traditional media such as brochures, magazines, and so on, there is another world within the area of content, and that’s technical writing.

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Using Professional Writing Services: As Important to Your Business as Your CRM

Humans are social creatures. From social networking sites to virtual communications systems, technology allows people to connect in new ways. But injecting the “human factor” into virtual communications is a challenge. In this maelstrom of new ideas and innovations, incorporating personality, feelings and emotion into your content, while also remaining true to your brand, is important. But it can be very difficult to do well. That’s why professional writing services are being used more than ever today.

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B2B Copywriting: How is it Different from B2C and Why?

Knowing the difference between B2C and B2B copywriting is crucial when it comes to increasing your sales. Although the intention of each style of copywriting is to make sales, using the wrong method for the wrong audience can send your sales plummeting. Before writing copy or hiring a copywriter for your business, you need to know the differences and how to write effective copy for each market.

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