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Jon wuebben

Jon Wuebben is the CEO of Content Launch, which offers the first content marketing software built for small and medium sized businesses (SMB’s) and digital agencies. Content Launch also provides content writing and content strategy services for hundreds of companies and digital agencies. His book, "Content is Currency: Developing Powerful Content for Web & Mobile", helps businesses learn how to plan, create, distribute and manage content. "Content is Currency" has been published in six countries worldwide.

Jon has spoken at Content Marketing World, Online Marketing Summit, South by Southwest (SXSW), Marketing Profs B2B Forum, Search Marketing Expo (SMX), Social Media Marketing World, New Media Expo, Intelligent Content Conference, Content Marketing Retreat, Lavacon, ADMA (Australia), BIA Kelsey Small Business Forum, the Media Relations Summit and for many organizations, including Hubspot, Intuit, the American Marketing Association and Shop.org as well as industry groups in the areas of content marketing, mobile marketing and entrepreneurship. He has been listed as a thought leader in the content marketing space by countless publications since 2008.

Find out more at contentlaunch.com

8 Big Ideas for Your Content Marketing Program


8-Big-Ideas-for-your-content-marketing_programSo far, its been another banner year in content marketing. The numbers don’t lie with the overwhelming majority of marketers currently using content to drive business, in both the B2C and B2B arena. And with technology like content marketing software, it’s becoming easier to create, distribute and review analytics. But just because more companies have some sort of content marketing strategy in place, that doesn’t mean they’re doing it well. Here are eight big ideas to bring into your content marketing fold in the next few months.

1. Know your audience and what they want. Your prospects consume online content for a reason and you’ll only get their attention if you fit your material into that slot. Listen to what they’re saying on social media and determine what questions they have when searching for content. Resist the temptation to provide information on what you think they should know and, instead, give themwhat they want. You’re looking for page views, shares and interaction in the comments section, so be prepared to tweak your content as necessary.

2. Don’t try to do too much. You want to establish yourself as a thought leader, but that doesn’t mean you have to empty your brain in one blog post. Your content should be focused on your target prospects, but be broad enough to reach certain groups within that audience as well. Keep individual content pieces on topic to avoid diluting your message and causing confusion.

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7 Types of Content to Generate New Traffic to Your Website


7-types-of-content-to-generate-new-traffic-to-your-websiteIf you’ve been in content marketing for any length of time, you know how frustrating writer’s block can be. You know you need to get some new, innovative material out there, but your brain just isn’t cooperating. The phenomenon is quite common when you consider the fact that content marketers and creative types are distributing an enormous amount of material every day, with one goal in mind: attracting interest and engaging their audience. Your content marketing platform is great for automating the more routine tasks, but it has limitations when you’re trying to generate new traffic to your website.

The next time you’re stuck in a content creation rut, check out these ideas to breathe some new life into your marketing strategy.

1. Get your followers involved with interactive content.

Buzzfeed and Thrillist have proven success, demonstrating that interactive content can send tons of traffic from social medial to your site. We’re talking personality quizzes, top 10 lists, polls and the like. You don’t need a new content development team to create this type of content with the online tools available. If you have a content marketing platform, this is where it will really start paying off; if you don’t, now’s the time to invest.

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Content Marketing Predictions for the Rest of 2015


content_marketing_predictions_for_the_rest_of_2015It would be great to have a time machine that can propel content marketers into the future to see what the rest of 2015 holds for the industry, but we’ll probably be waiting awhile for such technology. Still, there is a symbolic crystal ball that can predict the trends that will be causing a buzz and warn us about others that will fizzle out before they gain momentum. Marketers need to be aware of what lies ahead to give us an idea of what to expect and tell us which strategies are more likely to deliver success. While we can’t make exact predictions about the coming months, we can at least gain some perspective to help with planning and strategy. It’s all about recognizing which prognostications show promise and distinguishing them from those that are bound to make an exit in just a few months.

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Content Marketing in 2015: The Research Speaks


content_marketing_2015_-_research_speaksAs a content marketer, you can’t look forward without a detailed recap of the new developments, bright spots and cringe-worthy trends that occurred over the recent past. We’ve learned a lot, both from mistakes and from successes; we’ve also taken some risks that we wouldn’t have, as we’ve gained confidence by seeing others wander into uncharted territory. Studies conducted by top analysis groups on topics buzzing around the content marketing world in 2014 and the first half of 2015 can shed light on what we’ll be seeing next. Have a look at what the research is telling us.

1. A documented content marketing strategy is the only way to go.

If it’s done anything, content marketing research is cementing what the experts have been saying for awhile: No online marketing strategy will be effective unless it’s carefully documented. The proof is incontrovertible in every market sector and throughout the globe. And the “documented” part must certainly be taken literally, so write it down rather than just relying on some ideas you’ve tossed around with team members. A content marketing platform is the wise choice when figuring out the best way to document your strategy, and there’s a solution out there for pretty much any budget.

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Blog Content ROI – Make Those Posts Count & Make Some Big Cash in the Process


Blog-Content-ROI-Make-Those-Blogs-Count-1Considering the amount of time you spend developing blog topics, creating content and promoting your posts, you’re probably pretty satisfied with your efforts when you see that your material really resonates with your target audience. But popularity isn’t going to convert sales or pay your bills. You need to leverage the profitability of your blog in order to make sure it’s contributing to your bottom line. Focusing on your blog content ROI ensures that it benefits your company just as much as your readers. Here’s how to make those posts really count.

Cash in on your most profitable content centers.

While you can’t make all your content more visible, you can to increase the popularity of

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Arming Your Sales Team with Content Intelligence


Arming-Your-Sales-Team-with-Content-IntellegenceTrue sports fans will always find a way to analogize their favorite pastime to some area of their lives. From relationships to household projects to cooking, sports nuts can draw parallels that give more meaning to mundane concepts. Even content marketers use sports when planning their approach, especially when it comes to analytics. Using your content marketing software to analyze stats and assess campaign performance doesn’t seem so dull when you think of yourself as a team recruiter, scouting new talent for the next star athlete. These numbers provide valuable insight to your sales team when they need a leg up over your competition. Here’s how.

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Building Community Using a Content Marketing Platform


Content-Marketing-StrategyA well-developed approach to content marketing is what separates your company from your pack of competitors and attracts an engaged community as opposed to stagnant followers. Communities bring with them a long list of advantages to companies who cultivate them. Your sales and marketing, customer service department, product development and other divisions all reap the benefits from your customer community.

Your content strategy will vary depending on the community, but the overall objective to present membership with a spectacular experience remains the same. Here are some tips on developing a winning content approach for any chosen target audience.

1. Formulate a set of goals for your community. You need to figure out how you want to address your community by looking at how they interact with you. If they’re mainly transactional in nature as opposed to regular interacting, you need to analyze how you can continually build relationships.

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Blog Content Marketing Tools that Make a Big Impact on Your Success


origin_3269784239You’re keenly aware that frequency and consistency are key to content marketing success, but producing quality material without a little help can leave you strapped for time. You and your team need to be on top of all aspects of your marketing strategy, including planning, creation, distribution and analytics. If you let even one of these essential components get away from you, even increased focus on other areas won’t make up for slighting the others.

The good news is that content marketers don’t have to go it alone or use a manual workflow to get the best results. It seems like every week brings a new solution for handling the more mundane tasks, even beyond what a content marketing tool or platform can provide. And these tools just keep getting more advanced as online marketing becomes the norm among companies of all sizes. It’s time to take advantage of the latest tools, technology and content marketing software that will prevent you from reinventing the wheel. 

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7 Creative Types That Can Make a Big Impact on Your Content Marketing Program

It’s not easy creating engaging content in the online world where so many companies are competing for a consumer’s attention. This is why it’s so critical that you’re able to rely on a dream team to put your online marketing approach into place by developing the social media posts, blog posts and videos you’ll need. They’ll also need to pitch in with overall strategy, the big picture and future content endeavors.

The fact is that we’re looking at content marketing in the rear view mirror as a mere possibility: It’s a marketing necessity. Content marketing software can assist with many routine tasks, but you still need creative types to bring the human element to the equation. It can be a challenge to find the brilliant, passionate, inventive team members that will help make your content strategy a booming success. But there’s also a possibility that these creative types are right under your nose.



1. A storyteller: If there’s one team member you can’t do without, it’s probably the storyteller. This person has the skills to communicate a massive amount of information by harnessing concepts like myth and classic tales with a recognizable structure – and then turning them into epic marketing messages. Studies on social media have revealed that brand characters, even cartoons and other characters, can boost shares exponentially than those that don’t incorporate a storytelling component to weave yarns into their online marketing.

2. A numbers geek: This isn’t the person that normally jumps out as being a creative type, but you truly do need an analyst on your team for one main reason: Analytics. Your numbers geek can take the analytics churned out by your content marketing platform and make some sense of them, giving you an idea of how to tweak your strategy as necessary. Creating it is just the beginning – you need to know what that amazing, eye-catching content means for the big picture if you want it to work for you.

3. An event planner: The ROI on a properly executed event can be astounding, whether you focus on the numbers of impressions, engagement on social media, networking opportunities or prospect schmoozing. An event planner can help make sure you’re squeezing everything you can out of your strategy. You want to see trending on Twitter and sharing on social media during the event, but not just anyone can get you the turn out you need. The best event planner takes the entire environment into account, giving life to your live content for the right audience at the right time.

4. A bird’s eye guru: Think of all the content marketing tools you use. Blogs, social media, image sharing sites, eBooks, podcasts. Now, think of all the content types you use; images, the spoken word, videos and text, to name a few. Trying to put your head around the infinite number of options available for content creation and publication is mind boggling. This is why you need a “big picture” creative type to gain perspective and put all the pieces of the puzzle together. This person is as instrumental as your content marketing platform when it comes to putting your strategy into effect.

5. An imagery expert: You’ll need someone that excels at the visual arts, as you know that great content marketing can’t thrive on text alone. Powerful images are central to effective marketing, whether through video, infographics or other visual content. The production process isn’t easy, so your team needs a mastermind who has an eye for imagery that communicates the message and brand seamlessly. At the same, the visuals need to be stunning and bold to set your company apart from competitors. The imagery expert is one of your core team members.

6. A linguist: When you pair an imagery expert with a talented linguist, you can expect results that make an impact. When these minds meet, you’ll see creative, cohesive content that engages prospects, whether it’s through blogs, press releases, social media and other content marketing campaigns. The linguist isn’t someone who’s concerned with the topic they’re covering or what format they’re creating content for: They just want to write, they love doing it and they can do it quickly.

7. A journalist: The majority of brands experience a boost in traffic when there’s a real time component involved with the content they publish, so some live marketing should be part of your content strategy. As such, you need someone with journalistic skills that knows the scoop and how to dig deeper. These are people who can write, edit and publish practically in their sleep, including proper sourcing and citing for quotes.

Does your team have the right stuff when it comes to creative impact for your content marketing strategy? Consider these seven creative types that wouldn’t normally fit the bill, but probably do have certain skill sets that you can build upon. Building the best team doesn’t necessarily mean hiring new; it might mean re-imagining your existing personnel. What do you think? Please share your thoughts in the comments below.