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Jon wuebben

Jon Wuebben is the CEO of Content Launch, which offers the first content marketing software built for small and medium sized businesses (SMB’s) and digital agencies. Content Launch also provides content writing and content strategy services for hundreds of companies and digital agencies. His book, "Content is Currency: Developing Powerful Content for Web & Mobile", helps businesses learn how to plan, create, distribute and manage content. "Content is Currency" has been published in six countries worldwide.


Jon has spoken at Content Marketing World, Online Marketing Summit, South by Southwest (SXSW), Marketing Profs B2B Forum, Search Marketing Expo (SMX), Social Media Marketing World, New Media Expo, Intelligent Content Conference, Content Marketing Retreat, Lavacon, ADMA (Australia), BIA Kelsey Small Business Forum, the Media Relations Summit and for many organizations, including Hubspot, Intuit, the American Marketing Association and Shop.org as well as industry groups in the areas of content marketing, mobile marketing and entrepreneurship. He has been listed as a thought leader in the content marketing space by countless publications since 2008.


Find out more at contentlaunch.com

The Way of the Content Marketing Dragon: Building Your Content Team So You Can Connect With Prospects and Customers Like Never Before

DragonYour content marketing team is responsible for planning and creating great content, as well as getting it out there so that prospects and customers read and engage with the content. Great content marketing all goes back to the quality of the content marketing team, so building a content team that’s able to tackle it with skill is essential.

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Content creation vs. content curation: What’s the right mix and how you can dominate your space using both

Curation

Creating your own content is the cornerstone of content marketing, and it’s where businesses tend to focus their energy. Sharing curated content from other sources on social media and on your own website can also be a useful way to engage with your audience. Below, we’ll take a look at how each type of content can benefit your business, as well as what the evidence says about striking a balance between content creation vs. content curation.

Advantages and Disadvantages: Content Creation vs. Content Curation

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The Undeniable Power of the Almighty Blog Title – How Buzzfeed and Upworthy Re-wrote the Rules of Capturing Attention

BuzzfeedOver the past few years, Buzzfeed and Upworthy have become central sites for viral content, especially among young people. Buzzfeed is famous for its GIF-heavy, humorous lists, as well as videos and news aggregated from other sites. Upworthy hosts content it describes as “substantial and sensational,” typically videos and infographics about social issues.

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The Big Content Marketing Secret That Only a Few Companies Practice – Listening to Your Customers and Acting on Their Pearls of Wisdom

Customer_voiceToo often in content marketing, we get focused on getting what we have to say out there. Although this is an important part of the process, one of the most important and often overlooked content marketing secrets is to continually listen to your customers and take action based on what you hear. In fact, one of the biggest strengths of content marketing as compared to traditional marketing is that customer feedback is a built-in part of the process, if only you take advantage of it. 

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10 Steps to Becoming a Powerhouse Story Teller and How it Can Make Your Company a Content Marketing Juggernaut

StorytellingBrand storytelling is big this year, from the blockbuster LEGO movie to Hello Flo’s hilarious, popular “First Moon Party” video. Brand storytelling is also present in quieter ways – from companies who use their blogs to talk about their history and values, to TED Talk speakers who draw on their personal experiences to engage audiences, to any content that recognizes the importance of the human element and uses storytelling as a tool.

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Evergreen Content – What is it and How Can You Use it to Create Instant Thought Leadership in Your Industry

EvergreenEvergreen content, or content that remains relevant to users for a long period of time, should form a cornerstone of your content marketing efforts. This type of content can help you develop thought leadership, especially among readers just learning about your industry. Below, we’ll explore the basics of evergreen content, as well as where to look for some evergreen content ideas.

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