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Jon wuebben

Jon Wuebben is the CEO of Content Launch, which offers the first content marketing software built for small and medium sized businesses (SMB’s) and digital agencies. Content Launch also provides content writing and content strategy services for hundreds of companies and digital agencies. His book, "Content is Currency: Developing Powerful Content for Web & Mobile", helps businesses learn how to plan, create, distribute and manage content. "Content is Currency" has been published in six countries worldwide.


Jon has spoken at Content Marketing World, Online Marketing Summit, South by Southwest (SXSW), Marketing Profs B2B Forum, Search Marketing Expo (SMX), Social Media Marketing World, New Media Expo, Intelligent Content Conference, Content Marketing Retreat, Lavacon, ADMA (Australia), BIA Kelsey Small Business Forum, the Media Relations Summit and for many organizations, including Hubspot, Intuit, the American Marketing Association and Shop.org as well as industry groups in the areas of content marketing, mobile marketing and entrepreneurship. He has been listed as a thought leader in the content marketing space by countless publications since 2008.


Find out more at contentlaunch.com

The Official Undisputed State of Content Marketing in November, 2014

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Now that we’re getting towards the end of 2014, it’s time to take a look at the state of content marketing and assess what to expect over the next few months. Certain predictions have fizzled, while other trends have trickled into the industry that have caught even the well-seasoned experts off guard. It’s true that the foundation of great content won’t change, but the way we produce it will continue to evolve. So it makes sense to get the picture of what’s trending now and how to plan for the future.

The biggest challenge continues to be getting your target audience to engage with your content. Even when you create the most interesting, captivating material you can, there may still be problems with getting your prospects to interact with your brand. But practice makes perfect, and constant testing can help you figure out what words. Keep a close eye on your metrics, tweak a few things and stay current on content marketing trends in 2014 to get your target audience on board.

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14 Content Marketing Lessons that You Can Take to the Content Marketing Bank

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When you’re ready to get started with content marketing, you need to arm yourself with powerful tools that will get people talking about your brand. There are so many strategies out there, but there’s no need to reinvent the wheel on the basics that have already been covered. Just take a few content marketing lessons from the pros to jumpstart your online campaign. Here are a few…

1. Devote yourself to creating the best possible content. Generic content won’t earn the respect of your prospects and it certainly doesn’t please the search engines. Post material that entertains while it educates if you want to appeal to your target audience.

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The 12 Absolute Best Content Marketing Blogs on the Face of the Earth

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As a content marketer, you’re focused on generating leads, networking, sharing and creating buzz; blogging is clearly a valuable tool to get the word out and increase brand visibility. But there’s an colossal number of blogs on the web that center on internet marketing, making it tough to figure out where you should be spending your time. To help you narrow down the list, here are the 12 absolute best content marketing blogs offering valuable information you can use now.

1. Content Marketing Institute

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10 Reasons Why Hubspot’s Inbound Marketing Conference in September Was Simply Amazing

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Many industry conventions promise that you’ll leave their inbound marketing event inspired and with a computer bag full of connections that can help boost your brand online. However, the Inbound Marketing Conference hosted by HubSpot truly delivers, with a four day event packed with keynote speakers, exciting panel discussions, breakout sessions, and hands-on workshops. Here are the Top 10 reasons why the 2014 event (was in September) was amazing and why you should consider going next year.

1. For starters, it’s in Boston.  America’s oldest city plays host to the Inbound Marketing Conference, so there’s plenty to do when you’re not attending the fun and informative sessions. Catch a Red Sox game at Fenway Park or see the sites on one of the Boston Ducks tours.

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9 Reasons Why the Content Marketing Institute is the Go To Source for All Things Content Marketing

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Whether you’re a newbie at content marketing or an online guru, having a great content marketing association in your back pocket as a resource is crucial. The Content Marketing Institute is one of the top organizations to head to when you need guidance, new ideas or a brush up course. Here are a few reasons why to bookmark CMI and pay them a visit often.

1. The Content Marketing Institute offers a “Getting Started Guide” for those new to content marketing.

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The Art & Science of Using Opinions, Editorials & Rants in Your Content Marketing Program

image_-_opinionYou’ve seen the attention celebrities and public figures draw when the latest scandal breaks out, so it’s not hard to see how controversy can be a strong marketing technique when used properly. By pushing the edge of the envelope on what’s acceptable, you do risk offending some of your readership; however, you also generate buzz about your brand. You show your human side when offering your opinion through a rant or editorial, a factor that can help your readership connect with you on a personal level. It’s a delicate balance, but you can master the art and science of scandal with a few controversial blog post tips.

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The Architecture of the Perfect Press Release (Writing Press Release Content for Your Content Marketing Program)

image_-_press_releaseContrary to what you might think about the media turning away from press releases, they’re actually alive and well. PR is constantly evolving to adjust to shifts in technology, and press releases should be considered a critical component of your online marketing efforts. While they’ve always been short pieces of newsworthy developments, they can be so much more by incorporating SEO principles and social media outlets.

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The Architecture of the Perfect Website Page (Writing Web Site Content for Your Content Marketing Program)

image_-_web_site_pageCreating high quality content for your web pages has unique challenges, but the primary one is making sure your material is easy to read and can be understood by your audience. This is true of any online marketing, though it’s especially important when you’re writing web site content. After all, a first impression will make or break your brand. Once you master the tricks to enhancing your material’s readability, you’ll be on your way to creating the perfect website page. Here are a few pointers on taking your site pages from “OK” to “Great.”

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Here it is – the Architecture of the Perfect Case Study (Writing World Class Case Study Content for Your Content Marketing Program)

You know the importance of publishing case studies to show readers your success at solving your clients’ problems, but getting your feet wet can be a challenge the first time around. If you’ve mastered the basics of a content marketing program, you’ve already got a great start. The primary difference is that writing case study content requires a significant more preparation than other material you publish. Once you’re familiar with the basic types and structure of effective case studies, you can use them for a variety of purposes.

Know the main types of case studies and when to use them.

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