Now that we’re getting towards the end of 2014, it’s time to take a look at the state of content marketing and assess what to expect over the next few months. Certain predictions have fizzled, while other trends have trickled into the industry that have caught even the well-seasoned experts off guard. It’s true that the foundation of great content won’t change, but the way we produce it will continue to evolve. So it makes sense to get the picture of what’s trending now and how to plan for the future.
The biggest challenge continues to be getting your target audience to engage with your content. Even when you create the most interesting, captivating material you can, there may still be problems with getting your prospects to interact with your brand. But practice makes perfect, and constant testing can help you figure out what words. Keep a close eye on your metrics, tweak a few things and stay current on content marketing trends in 2014 to get your target audience on board.