In its most basic form, content marketing is really just storytelling. And the idea of using stories to entice and maintain customers is not new. In fact, the history of content marketing dates back thousands of years.
Publishers, brands and businesses everywhere are realizing the essence of content marketing. Accordingly, they are allocating resources and support towards creating quality content. Quality content boosts customer loyalty and brand awareness, which is critical in any business. And of course, consumers are increasingly disregarding traditional techniques of marketing and are now very adept at finding everything they need online. The new epicenter of marketing has changed drastically and the majority of consumers do not trust advertisements anymore.
Whether you’re new to blogging or an old pro, there are some definite don’ts to watch out for as you create content online. Following are ten of the top mistakes many online writers make!
Website copywriting requires a much different technique than other forms of marketing copy. The bottom line? If your website does not grab attention within the first few seconds, a potential customer will move on to another site. Additionally, appropriate keywords must be strategically placed throughout the text so as not to be “obvious”, but still effective for search engine optimization. Below are a few tips to help check the effectiveness of your website copy:
If you write for web marketing purposes, you need all the help you can get. It’s tough to stand out and get your message across. The good news is there are five great apps that will aid you from start to finish. With managing projects, campaigns and your contributing authors, there is a lot to handle. Of course, SEO is the driving force behind traffic on the web – we all want to rank higher in the search engines. Researching tools with quick reference to original sites and potential content adds to the value of the content. Presentations using media that capture attention quickly, draws people in while providing valuable information. A great call to action elicits conversions, requests for more information and/or subscribers to market to in the future. And you’ll want to finalize the content with grammar and plagiarism checks and improve the content as much as possible. But all of this can take significant time. We need shortcuts that will help us get it done more efficiently.
A content strategy provides an outline for your marketing content. A great content strategy should be based on your blog’s objective, your audience, your industry, your content delivery vehicle and more. A strategy that’s working for you will help keep your bounce rates low, keep the search engines on your side and your ROI high.
If you are reading this article then chances are you know a little bit about content marketing. If you’re like me, you’ve sat through many marketing meetings throughout the years where every new budget brings some new way of getting consumers interested in your goods or services. It started with print, then color, then radio, then television, then the almighty internet.
Choosing and working with a content marketing agency for your company can be a critical step in generating new sales and future growth. Content marketing is a hot topic and you need to ensure that you are partnered with the best. But creating a short list of agencies to interview can be a difficult process.
Using the web to market product and services is an excellent way to reach out to a large number of diverse clients. However, the use of web content and services is only beneficial if it is used in the proper manner. By using a structured method of web content marketing, your company can reach a wide array of customers and gain new clientele regularly.