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Where is Your Company at With Your Content Marketing Operation?


where-is-your-company-at-with-your-content-marketing-operationWe all know someone who suffers from Peter Pan Syndrome, even if it’s a celebrity, reality star or musician who refuses to grow up. Becoming self-aware and accepting responsibility for your own success is a coming of age that heralds you into adulthood, kicking and screaming at times. Now take what you know about the Peter Pan Syndrome and apply it to today’s content marketers. You might be surprised to find that there is a connection between the two in terms of how marketing departments evolve over time. Some are simply unable to mature, uneasy about accountability or unwilling to shift away from unsustainable marketing practices. What’s the story with your company?

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A Few Important Laws of Content Marketing


Laws-of-content-marketingIf you’re new to content marketing, you’re probably coming to realize that getting a full, complete grasp of the concepts is somewhat complex. It’s not that the new world of advertising is difficult to understand; it’s just that there’s a lot to know. Content creation, sharing, distributing, reviewing analytics and content marketing software are just a few of the components that you’ll have to get used to as part of a comprehensive content marketing strategy. Plus, very few of the traditional marketing theories still apply in this realm so you can’t draw too much from prior experience.

Whether you’re getting your feet wet or maybe need a nice refresher course, here are a few laws of content marketing to always keep in mind.

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8 Big Ideas for Your Content Marketing Program


8-Big-Ideas-for-your-content-marketing_programSo far, its been another banner year in content marketing. The numbers don’t lie with the overwhelming majority of marketers currently using content to drive business, in both the B2C and B2B arena. And with technology like content marketing software, it’s becoming easier to create, distribute and review analytics. But just because more companies have some sort of content marketing strategy in place, that doesn’t mean they’re doing it well. Here are eight big ideas to bring into your content marketing fold in the next few months.

1. Know your audience and what they want. Your prospects consume online content for a reason and you’ll only get their attention if you fit your material into that slot. Listen to what they’re saying on social media and determine what questions they have when searching for content. Resist the temptation to provide information on what you think they should know and, instead, give themwhat they want. You’re looking for page views, shares and interaction in the comments section, so be prepared to tweak your content as necessary.

2. Don’t try to do too much. You want to establish yourself as a thought leader, but that doesn’t mean you have to empty your brain in one blog post. Your content should be focused on your target prospects, but be broad enough to reach certain groups within that audience as well. Keep individual content pieces on topic to avoid diluting your message and causing confusion.

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7 Types of Content to Generate New Traffic to Your Website


7-types-of-content-to-generate-new-traffic-to-your-websiteIf you’ve been in content marketing for any length of time, you know how frustrating writer’s block can be. You know you need to get some new, innovative material out there, but your brain just isn’t cooperating. The phenomenon is quite common when you consider the fact that content marketers and creative types are distributing an enormous amount of material every day, with one goal in mind: attracting interest and engaging their audience. Your content marketing platform is great for automating the more routine tasks, but it has limitations when you’re trying to generate new traffic to your website.

The next time you’re stuck in a content creation rut, check out these ideas to breathe some new life into your marketing strategy.

1. Get your followers involved with interactive content.

Buzzfeed and Thrillist have proven success, demonstrating that interactive content can send tons of traffic from social medial to your site. We’re talking personality quizzes, top 10 lists, polls and the like. You don’t need a new content development team to create this type of content with the online tools available. If you have a content marketing platform, this is where it will really start paying off; if you don’t, now’s the time to invest.

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Content Marketing Predictions for the Rest of 2015


content_marketing_predictions_for_the_rest_of_2015It would be great to have a time machine that can propel content marketers into the future to see what the rest of 2015 holds for the industry, but we’ll probably be waiting awhile for such technology. Still, there is a symbolic crystal ball that can predict the trends that will be causing a buzz and warn us about others that will fizzle out before they gain momentum. Marketers need to be aware of what lies ahead to give us an idea of what to expect and tell us which strategies are more likely to deliver success. While we can’t make exact predictions about the coming months, we can at least gain some perspective to help with planning and strategy. It’s all about recognizing which prognostications show promise and distinguishing them from those that are bound to make an exit in just a few months.

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Content Marketing in 2015: The Research Speaks


content_marketing_2015_-_research_speaksAs a content marketer, you can’t look forward without a detailed recap of the new developments, bright spots and cringe-worthy trends that occurred over the recent past. We’ve learned a lot, both from mistakes and from successes; we’ve also taken some risks that we wouldn’t have, as we’ve gained confidence by seeing others wander into uncharted territory. Studies conducted by top analysis groups on topics buzzing around the content marketing world in 2014 and the first half of 2015 can shed light on what we’ll be seeing next. Have a look at what the research is telling us.

1. A documented content marketing strategy is the only way to go.

If it’s done anything, content marketing research is cementing what the experts have been saying for awhile: No online marketing strategy will be effective unless it’s carefully documented. The proof is incontrovertible in every market sector and throughout the globe. And the “documented” part must certainly be taken literally, so write it down rather than just relying on some ideas you’ve tossed around with team members. A content marketing platform is the wise choice when figuring out the best way to document your strategy, and there’s a solution out there for pretty much any budget.

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Blog Content ROI – Make Those Posts Count & Make Some Big Cash in the Process


Blog-Content-ROI-Make-Those-Blogs-Count-1Considering the amount of time you spend developing blog topics, creating content and promoting your posts, you’re probably pretty satisfied with your efforts when you see that your material really resonates with your target audience. But popularity isn’t going to convert sales or pay your bills. You need to leverage the profitability of your blog in order to make sure it’s contributing to your bottom line. Focusing on your blog content ROI ensures that it benefits your company just as much as your readers. Here’s how to make those posts really count.

Cash in on your most profitable content centers.

While you can’t make all your content more visible, you can to increase the popularity of

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Arming Your Sales Team with Content Intelligence


Arming-Your-Sales-Team-with-Content-IntellegenceTrue sports fans will always find a way to analogize their favorite pastime to some area of their lives. From relationships to household projects to cooking, sports nuts can draw parallels that give more meaning to mundane concepts. Even content marketers use sports when planning their approach, especially when it comes to analytics. Using your content marketing software to analyze stats and assess campaign performance doesn’t seem so dull when you think of yourself as a team recruiter, scouting new talent for the next star athlete. These numbers provide valuable insight to your sales team when they need a leg up over your competition. Here’s how.

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Building Community Using a Content Marketing Platform


Content-Marketing-StrategyA well-developed approach to content marketing is what separates your company from your pack of competitors and attracts an engaged community as opposed to stagnant followers. Communities bring with them a long list of advantages to companies who cultivate them. Your sales and marketing, customer service department, product development and other divisions all reap the benefits from your customer community.

Your content strategy will vary depending on the community, but the overall objective to present membership with a spectacular experience remains the same. Here are some tips on developing a winning content approach for any chosen target audience.

1. Formulate a set of goals for your community. You need to figure out how you want to address your community by looking at how they interact with you. If they’re mainly transactional in nature as opposed to regular interacting, you need to analyze how you can continually build relationships.

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