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Got Sizzle but No Sales in that Copywriting? How to Get the Best Sales Copywriter for Your Team

If you’re looking to hire a sales copywriter, there many different factors that will determine the quality of writer you eventually bring on as an employee. A full-time copywriter can be a huge boon to any business. They can streamline communications, help close sales, and determine the best way to word important or sensitive documents. That being said, excellent sales copywriters can be hard to come by. Why? Because every business wants one.  So, before you begin your search for a good sales copywriter, make sure to have the right criteria in place. Here are some general tips to help get started:

1. Look for proven success.

This is a main criterion for most employers when looking for excellent candidates. You want to find someone with experience in this particular niche and a proven track record of success. Pay special attention to sales copywriting candidates who have worked for reputable businesses, have had promotions every couple years, and who come highly recommended. Writers who have jumped from one position to the next could either be horrible employees or talented enough to move effortlessly between positions. So don’t disregard great writers based solely on work history, but do look to see that they have completely specific successful projects in the past.

2. Test their business knowledge.

A copywriter is trained to write any kind of content under the sun. From greeting cards to email forms, copywriters help businesses put things into the written word effectively and eloquently. But, if you’re looking for a sales copywriter, you need to make sure that the person you hire has at least some business experience or knowledge. Once you have ruled out several candidates, one of the best things to do is have them complete a few writing tests. Give them examples of the type of work they will be doing, and the professional context, and give each of them a chance to demonstrate their business communication prowess.

3. Offer competitive pay.

If you’re really looking for the best sales copy writers out there, then you have to be prepared to pay for it. Not only are talented employees looking for the top salaries, they may have already been scooped up by other businesses. In order to cash in on any sales copywriters who could be combing the web for a better position, you have to be ready to offer compensation that would compete with a non-entry-level salary.

4. Allow for a flexible work environment.

The best writers are going to get the best deals when it comes to their work environments. Most writers can do their work from anywhere. If your business is dead-set on having employees work in-office, you may want to re-think this policy if you want to get some of the best sales copywriters. Provide the opportunity to work remotely and maintain a flexible schedule, and the best writers may give your business a chance.

5. Get some educated second opinions.

There is no reason to feel like you are alone in making a decision about which writers to hire. If your experience is in business, there is no way to know for sure how good a writer is or how well they will fit into your culture. Try asking a trusted associate in the writing industry to go over your top candidates. Editors and other writers will be able to pick up on things that you may be missing.

Katheryn Rivas is a higher education writer and a regular blogger for www.onlineuniversities.com.  She can be reached at katherynrivas87@gmail.com

 

About Jon wuebben

Jon Wuebben is the CEO of Content Launch, which offers the first content marketing software built for small and medium sized businesses (SMB’s) and digital agencies. Content Launch also provides content writing and content strategy services for hundreds of companies and digital agencies. His book, "Content is Currency: Developing Powerful Content for Web & Mobile", helps businesses learn how to plan, create, distribute and manage content. "Content is Currency" has been published in six countries worldwide.


Jon has spoken at Content Marketing World, Online Marketing Summit, South by Southwest (SXSW), Marketing Profs B2B Forum, Search Marketing Expo (SMX), Social Media Marketing World, New Media Expo, Intelligent Content Conference, Content Marketing Retreat, Lavacon, ADMA (Australia), BIA Kelsey Small Business Forum, the Media Relations Summit and for many organizations, including Hubspot, Intuit, the American Marketing Association and Shop.org as well as industry groups in the areas of content marketing, mobile marketing and entrepreneurship. He has been listed as a thought leader in the content marketing space by countless publications since 2008.


Find out more at contentlaunch.com

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