As a content marketer, you’re focused on generating leads, networking, sharing and creating buzz; blogging is clearly a valuable tool to get the word out and increase brand visibility. But there’s an colossal number of blogs on the web that center on internet marketing, making it tough to figure out where you should be spending your time. To help you narrow down the list, here are the 12 absolute best content marketing blogs offering valuable information you can use now.
1. Content Marketing Institute
One of the first and one of the most comprehensive online marketing blogs, CMI is a fantastic resource for content marketers of all skill levels. There are guides for getting started, magazines like Chief Content Officer for managers, and eBooks offering marketing examples when you’ve run out of ideas.
2. Boost Blog Traffic
Prepare to be entertained by Boost Blog Traffic’s Jon Morrow, formerly of Copy Blogger. He’s witty, yet informative and you’ll be anxiously awaiting each post. There are regular appearances by guest bloggers, offering new perspectives and inspiration for readers.
3. HubSpot’s Inbound Marketing Blog
HubSpot also publishes one of the best content marketing blogs on using an inbound marketing approach to attract, captivate and entertain your target audience. Authors provide in-depth information on all types of marketing tools and how they can be effective at different stages of the sales funnel.
Studying your analytics is an essential practice for any content marketing program, and KISSmetrics makes it easy to figure out what numbers you should be paying attention to and why. There’s even video content that gives light to what can otherwise by a somewhat dry topic.
5. Quick Sprout
Part of success at blogging is developing a thorough online marketing strategy that you can build your content around. Quick Sprout posts are founded on marketing analysis, using well-researched material that show you exactly how to create a campaign that fulfills your goals.
6. Convince & Convert
Driving sales is the name of the game with content marketing and it’s the focus of the results-driven Convince & Convert blog. One unique feature is the inclusion of videos as blog content, which brings to life the interviews conducted with industry experts invited to offer their perspectives.
Another mainstay on any list of the best content marketing blogs, Copyblogger brings over a decade of experience and a talent-packed team of inbound experts. This blog should be your number one go-to if you’re a freelance content marketer trying to stay current on the industry.
8. Top Rank Blog
Though its dominance in the world of online marketing has diminished, you can’t underestimate the importance of search to you’re your blogging efforts. Top Rank covers how to optimize content for SEO, including campaign development and the latest industry developments.
9. Curata Blog
Curating content is just as essential as creating it, and Curata can help with sorting through the enormous amount of online content to make it meaningful and relevant to your readership. Sift, organize and publish content on issues that are most important to your target audience.
10. Social Triggers
Attracting the attention of your prospects and persuading them to buy from you is a science, one which involves a careful balance between psychology and marketing. This blog highlights effective lead generation and nurturing tactics to drive sales and convert customers.
11. Vero’s Email Marketing Blog
It’s important to incorporate email strategies as part of your content marketing plan and Vero’s is one of the best blogs to help you write emails your customers open and click. Infographics and diagrams are included to assist you in learning how to send successful emails that get results.
12. Ann Handley
The basics of great writing are at the core of any successful content marketing approach and Ann Handley nails them in her blog. She shows you how to excel at storytelling that inspires readers and connects them on a personal level.
Try a few of the best content marketing blogs on for size and you’re bound to come up with new ideas for your approach. Are there any others that should be on this list? What do you look for in a content marketing blog? Fill us in.